A clearance Warehouse Sale was set up to ensure the slow moving items and items that have been around the company for over 10 years are finally purchased. It was a vigorous process of posting not less than 15 stories per day. Designating months/weeks to push out content for specific categories because they had so much more stocks. Collaborating hand in hand with the sales team to ensure clients had visibility of so much more that what they came for hence increasing basket value.​

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Roles

i) Photography and videography of the products.
ii) Designing the Instagram posts, E-shots, posters, catalogues & price list.

iii) Shooting videos of products & editing 
iii) Social media posting & boosting.
iv) Engaging with online clients. ​​

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Intended marketing target

i) Everyone, male and female within the age range of 26-60 years of age.

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Achievements

i) Gross sales of 62,526,180/- between the dates of April 2023 - September 2024
ii) 20,000+ accounts reached on social media and 2500+ walk-ins from social media ads.
iii) 138,257 products sold.